social media marketing

Social Media for Authors—Part Two

In Part One of this two-part series, we talked about three strategies authors can use to maximize their social media marketing efforts—ways to create sites that are engaging, informative, and collaborative. Social media is a clever way to publicize a book, to create buzz for book-related events, such as signings and speaking engagements, and to position yourself as an expert in a your given field. Obviously, the end goal is increased book sales.

You Can Multiply Your Marketing Results Many Times Using Social Media.
Authors Can Multiply Their Marketing Results Many Times Over Using Social Media.

Let’s look at three more ways to enhance your professional brand using social media marketing.

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6 Ways to Boost Your Book Publicist’s Success Rate

By Cathy S. Lewis

When I initially interview authors to assess whether they’re a good “fit” with what we do, I always remind them that book publicity is a collaborative effort. Contrary to what many authors think, writing the book and getting it published isn’t the end of their job. It’s the beginning. Book promotion works best when the author actively participates in coordination with their publicist.

When a book publicist has a highly motivated and involved author to work with, one who’s willing to put time, energy, and creative ideas into the publicity campaign, the synergy of efforts can produce results far greater than if the publicist worked on her own.

Bottom line: If you want to maximize your publicist’s success, reach a lager audience in your book promotion campaign, and increase book sales – try these six book publicity strategies.

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