Self-published authors and book publicity services go hand-in-hand. That’s because self-published authors need help; they don’t have a big publisher’s publicity department behind them to write and send out press releases, pitch story ideas to target media, and book interviews on radio and TV.
Large book PR firms sometimes don’t take on self-published authors because they feel that top-tier media is more skeptical of self-published authors and their expertise.
But the times, they are a’changing.