Here’s the surprise about PR: getting great media coverage for your book is as much about knowing what not to do than it is about knowing what to do. You can learn to master the media yourself — from social media to digital channels, print media, radio and TV — if you know what tactics to avoid.
The first step is to stop thinking PR is all about you. PR is about the audience: the reader, the listener, and the viewer — via the journalist. Even Twitter is about getting on journalist’s radar. To do that, you have to offer quality (not throwaway) content, and working on building a good relationship.
As with any courtship — and that’s what this is — you want to be on your best behavior. So here are 11 PR mistakes to avoid: