We love parenting books. We’re happy to promote parenting books that are well written and offer lots of fresh, practical advice that’s based on solid science or the author’s well-credentialed expertise in a discipline—such as pediatrics, pediatric psychology, pediatric nutrition, or child development, to name a few.
Here are some of the common questions parenting authors ask us.
What Type of Parenting Books Are Most Successful?
Our decision to take on a parenting book is based on some of the same criteria we use for all our books and authors. Primarily, the reason we choose one book over another often comes down to where we’re going to place it. For example, when we took on Dr. Charlotte Resnick, a child and educational psychologist, author of The Power of Your Child’s Imagination, we were wowed both by her credentials and the originality of her strategies to help children solve problems using their imagination and creativity. We knew her upbeat, interesting ideas would be perfect for daytime TV, which is dominated by female viewers. We got her appearances on Good Morning America Online and the ABC morning show in San Francisco. She landed many high-profile print placements as well, from Good Housekeeping to USA Today.