In the past decade, business has become mainstream. The average person now has knowledge of stock market trends, corporate takeovers, and competition within global industries. From a book publicist’s point of view, this means that there are more “business readers” than ever.
On the one hand, this is good news, because the universe of media venues that need business content has grown. On the other hand, serious business readers now have to be more choosy about the content they consume.
For Best Book Promotion Results, Target Top-Tier Business Media
For this reason, we like to target top-tier business media whenever possible. Why? Because when we’re trying to move and motivate leaders, managers, and entrepreneurs—and hopefully get these readers to buy a business author’s book—we have to go to the media places they frequent. We also always have to be agile and creative in our approach to book publicity. Every book has its unique promotional challenges and publicity opportunities to define, explore, and make happen with great success.
We’ve publicized many business books and career books over the years. Business authors come to us with one goal: to generate book sales. But they end up with a great side benefit: they acquire a new source of prospective consulting clients and a stronger business brand.