The most crucial time for marketing a non-fiction book is just before and right after it is released. You don’t get a do-over! It’s wise, therefore, to bring in an SEO specialist several months in advance of the release so they
can create a digital marketing strategy for your new book. In Part I of this series, you learned why SEO is important for non-fiction authors. In Part II, you learned some of the most important tricks and traps of using SEO to promote your book.
Below are 7 tips for finding the right SEO specialist to help you generate media attention for your book, which could translate into book sales; radio, TV, and print interviews; speaking gigs; and new clients and business opportunities.