At C.S. Lewis & Company Publicists, we develop a personal, highly collaborative relationship with our authors that puts their professional goals front and center. What sets us apart is our ability to customize highly creative media campaigns tailored to the needs, personality, and professional goals of each individual client. We work closely with publishers’ and businesses’ publicity teams so that our efforts on your behalf complement theirs. Below is a summary of the services we can mix and match to suit your needs.
Book and Author Publicity
Goal: (1) To turn authors into newsmakers and trendsetters by getting them seen, heard, and read about frequently in every type of media, and getting them into breaking and current news stories as these stories unfold. (2) To create a strong name recognition that leads to increased book sales, subsequent printings of the book, and new publishing opportunities.
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Specifically, we will:
- Create an exciting media kit that television and radio producers, prominent journalists, print and online magazine and newspaper editors, and bloggers can reference for background material, reviews, story ideas, interview topics, and by-lined articles.
- Distribute books and media kits to every media contact that matters, and manage an intensive follow-up process to secure interviews, features, mentions, reviews, op-eds, and bylined article placements.
- Develop a continual stream of pithy, original, and timely media pitches that position you and your book as unique and newsworthy experts in your field, and align these pitches with breaking news stories as they happen—often the same day—to get you into the public eye first.
- Customize a list of top media contacts with whom we have established relationships and excellent rapport, and offer them story ideas about you and your book that match their audience and satisfy their content preferences.
- Evaluate and pursue select opportunities to maximize author travel to major media markets, and coordinate media appearances and publicity opportunities with your personal travel schedule.
- Offer you opportunities to form long-term, valuable relationships with major editors, producers, and journalists who will now regard you as an expert in your field.
Internet Marketing
Goal: To help clients add value to their internet presence and market their ideas to the widest possible audience of online readers and web media contacts, and to create a “viral presence” that generates new publicity and ongoing exposure for authors long after their media campaigns have ended.
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Specifically, we will:
- Help authors and experts develop content for online social/business networking media, personal or professional websites, and blogs.
- Help clients expand their professional network through the most popular social and business networking sites such as Facebook, Linkedin, Twitter, Biznik, Digg, and the networking and web 2.0 tools du jour as they emerge and gain influence.
- Edit and/or ghostwrite articles and place them on strategically targeted e-zines and online article databases, where they are most likely to be picked up by bloggers and editors looking for content.
- Pitch articles and story ideas to top internet columnists, editors, and bloggers, especially those whose articles are frequently syndicated in online editions of daily newspapers across the U.S.
Business Publicity
Goal: To design a strategic book and author publicity campaign that helps drive new business to our clients’ companies and professional practices.
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Specifically, we will:
- Work closely alongside—and enhance—your professional PR and marketing team to design a creative, strategic campaign in which our expertise and media contacts work synergistically with yours in forwarding your greater business-building aims and efforts.
- Help build an outstanding, recognizable brand that reflects competitive differentiation from other firms or professionals vying for the same clients.
- Support author new-business opportunities in the areas of consulting and keynote speaking by creating a broad media awareness via business, health, consumer, and news publications, television and radio news programs, key industry journals, and online news venues.
- Help you and your PR team develop long-term, beneficial relationships with leading reporters, editors, columnists, and producers, who could be instrumental to your business or professional practice in the future.
